You need to understand the criteria based judging system that is being used by just about every competition in the world. It tells you EXACTLY what you need to know to get the highest possible scores in every caption. I am always amazed (and frustrated) when people start to complain about the scores, but have no idea at all how and why we gave them the scores we did. Here is a very simple demonstration of the process :

The most global area of evaluation is known as effect. Music and visual presentations should create an effect unto themselves, triggering aesthetic responses to the intellectual and emotional design and performance. In essence, this is how we determine what is entertaining about a particular program. Effect captions are the most subjective to judge and yet there are established principles of design and performance practices which can determine what is effective.

KHUSUS tentang yang satu ini, saya punya catatan tersendiri. Ketika itu, lebih dari dua puluh tahun lalu, semua orang di Sampoerna dibikin bingung dengan ide tersebut. Hah...? Perusahaan rokok kretek nomor empat bikin Marching Band? Ini ide kelewat "edan" kan? Tidak terpikirkan dan terbayangkan oleh semua orang ketika Pak Putera mem-brief tentang hal itu. Jumlah pemain harus 234 orang! Dji Sam Soe kan?